/ Visual identity / Packaging / UX

InspectorCam is a handy and practical inspection camera for your smartphone. It is perfect to get an overview and access to places that would otherwise be unavailable.

Why Not AS

Project services
Design, print, project management


Project brief

Why Not AS is expanding into a new business sector, launching a new product, the InspectorCam. They needed a logo and design of the packaging-sleeve for the product case.

Time was short so a pretty established draft of the packaging design was due in only a couple of weeks.

They wanted it to have a simple, clean, and somewhat exclusive look to the packaging design. And they also made me aware of possible future product versions, so this was taken into consideration in the design.

About the client

Why Not AS is one of the largest shoe distributors in Scandinavia and has been representing strong international brands since 2003.


Packaging sketches

Playing around with the layout and different ways of showing the product elements.

First drafts

Starting with 3 drafts, they liked all of them, but we decided to explore further on number two.




Logo sketches

The product name wasn't established yet, but the process of exploring concepts had to start due to short deadlines.

Finished Product

Logo design



I took inspiration from the client's logo into the design.

Promotional products

App UX

Press the arrows to see the other screens.


The product launch has since proven a success, with several popular wholesalers from Norway taking on the product into their stock.

You can find it at Montér, Felleskjøpet, Heidenreich, Ahlsell, TOOLS, and Elektroimportøren. You can also get the InspectorCam online from

Get in touch

I'm currently looking for new challenges as a graphic designer, with a focus on branding and visual identities, and ideally with opportunities for illustration as well.

You can contact me at
Or maybe you'd like to read more about me.